01 SKILLS& EXPERIENCE
EXPERIENCE IN YEARS
PRIMARY USER RESEARCH
7 YEARS
USER TESTING
6 YEARS
MID-FI PROTOTYPING
9 YEARS
INFORMATION ARCHITECTURE
9 YEARS
JOURNEY SO FAR
2017-2019
Head of UX Services,
Convertium Pte Ltd
Managed & mentored a team of five UX designers, socialised our approach & rationales and levelled up our practices by upgrading Convertium's research & validation techniques.
Besides optimising our design processes, I played the role of the lead UX Designer for
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Singapore Exchange website revamp
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Marina Bay Sands website & room booking engine
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Ministry of Health's Integrated Licence Application Management System (go-live delayed due to Covid-19)
2019-Present
User Experience Designer
THALES Digital Factory
After over 8 years in agencies, I am bringing a stronger technical edge to my abilities by collaborating closely with engineers & developers in agile MVP squads.
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Presently designing the search experience of a repository of engineering components for external users.
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Conducted design thinking workshops with customers to uncover tangible MVP problem statements.
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Planned and conducted on-location user testing & validation for on MVPs for Thales’ railway customers.
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Conducted training on UX Design and Evaluation across various Thales business lines.
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Constructed service blueprints and onboarding flows to deploy data science products on Thales' cloud platform
2016-2017
Sr. User Experience Designer -
Convertium Pte Ltd
Mentored Jr. UX Designers, while being the sole UX designer for
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NTUC Income (Post-login),
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Family Justice Court Application Management System (iFams) and
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Digital Sales Force (NTUC Income Application Manager app for tablets).
Introduced design thinking and experience mapping workshops as a core part of Convertium's UX process.
Voted as a nominee for 'Employee of the Year' (Top 3) for the third year in succession.
2014-2016
User Experiences Designer -
Convertium Pte. Ltd
Was the sole UX Designer for
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NTUC Income Website revamp
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Brother Printers APAC eCommerce transformation (9 countries),
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Meteorological Services Singapore - Singapore's official weather portal & mobile app
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HDB Commercial Property Agent Management System
2013-2014
Graduate Student -
Nanyang Technological University
Went down to the basics of information architecture by completing an M.Sc. in Information Studies & Library Sciences (with a focus on information systems) at Nanyang Technological University (Singapore).
2010-2013
Digital / UX Strategist - Sapient Razorfish
Rose within the ranks from an intern to a digital strategist. In the process, I helped design the user experience for revamp of UAE's largest news portal, project managed a Mumbai realtor's website and lead the design thinking for over 60 agency pitch presentations.
02 CASE STUDIES
CONTACT
02-01 Crystal Heights,
75 Pasir Panjang Hill
Singapore - 118885
Tel: +65 98992407